Sports wear Display and Styling

 

Client – Sri devi Assiciates (NIKE Brand)
Participants – NIKE Store Staff of Departmental stores like Central, Shoppers Stop and Lifestyle

 

  • Objective – Training the staff for everyday display techniques which helps them do silent selling and achieve higher sales. Taking them through real time practice of making right display planograms and right stacking, folding methodologies. Making them understand sports styling, usage of color, fits and designs to style sports wear both for customers and for display wall and this way increasing the ABS and ATV.
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  • Topics – Basics of Display, Importance of display in business improvement, APT theory by Kiwings for Merchandise Presentation, Colors, hero product display, mannequin display, cross merchandising, folding, stacking, hanging, planogramming, Sports Styling and coordinating rules, When to pitch for styling, Real time section ‘Before’ and ‘After’ comparison