Trend Analysis and Adaptation

 

Client – ITC Limited
Participants – Designers of John Player and Wills Lifestyle

 

  • Objective – Workshop on how to spot trends for new product opportunities by gaining insight into brand language, customer attitudes and lifestyles.
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  • Topics – Understanding Brand personality, Consumer Profiling, Current lifestyle trends, global trends, Fashion trends, understanding market, Adapting learning to the design as per brand’s philosophy and guidelines