Business of Design (1 year program)


Client – Aditya Birla Fashion & Retail Limited
Participants – Designers of Louis Philippe, Van Heusen, Allen Solly and Peter England


  • Objective – To make designer understand the business of design, the right processes and measures and enable them to design a Relevant product

  • Topics Covered – Brand Personality, Customer Profiling, Consumer insight, Understanding competitors and aspirational brands, Trend forecast analysis, brain storming, Concept creation and presentation, Back end capabilities, Designing a relevant product