Business of VM (1 year program)


Client – Aditya Birla Fashion & Retail Limited
Participants – Visual Merchandisers of Louis Philippe, Van Heusen, Allen Solly and Peter England


  • Objective – To make Visual Merchandisers understand the business of VM, the right processes and measures and enable them to create relevant store experiences

  • Topics Covered – VM evolution, Global Practices, Brand Personality, Understanding market best practices, VM elements, Store planning & Layout, Role of VM in digital world, Creating concepts and window designs, Creating multi sensory experience, Vendor management etc.