Silent Selling


Client – Central, Future Group
Participants – Category VM


  • Objective – Workshop on defining the roles and responsibilities of Category VMs of 12 major categories in central for detailed Merchandise Presentation techniques and theories.

  • Topics – How to increase sell-thru, category wise VM Guidelines, How to do right execution across stores, Section Styling, Brand Building through Merchandise Presentation, Innovation, Layouting, Monitor competition, International Practices