Creating Buying Environment

Creating Buying Environment

Creating Buying environment

 

Client – Labels and Miraj Super market by Miraj Group, Udiapur
Participants – Store staff of Labels Departmental store and Miraj Super market

 

  • Objective – Training the store staff to create buying environment based on Michael Yacobian’s phylosophy to improve customer experience, interactions, retention, loyalty and thus improving business
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  • Topics – Understanding customer journey inside the store, effective interaction and action at each stage of this journey, creating operational energy, proactivity and Hello,Assessing customer readiness, understanding customer need and explaining the products, Thank and encourage, Understanding Retail KPIs and improving them

Sports wear Display and Styling

Sports wear Display and Styling

Sports wear Display and Styling

 

Client – Sri devi Assiciates (NIKE Brand)
Participants – NIKE Store Staff of Departmental stores like Central, Shoppers Stop and Lifestyle

 

  • Objective – Training the staff for everyday display techniques which helps them do silent selling and achieve higher sales. Taking them through real time practice of making right display planograms and right stacking, folding methodologies. Making them understand sports styling, usage of color, fits and designs to style sports wear both for customers and for display wall and this way increasing the ABS and ATV.
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  • Topics – Basics of Display, Importance of display in business improvement, APT theory by Kiwings for Merchandise Presentation, Colors, hero product display, mannequin display, cross merchandising, folding, stacking, hanging, planogramming, Sports Styling and coordinating rules, When to pitch for styling, Real time section ‘Before’ and ‘After’ comparison

Sports wear Product Knowledge

Sports wear Product Knowledge

Sports wear Product Knowledge

 

Client – Sri devi Assiciates (NIKE Brand)
Participants – NIKE Store Staff of Departmental stores like Central, Shoppers Stop and Lifestyle

 

  • Objective – Basic product knowledge of sports wear – apparels and shoes of NIKE
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  • Topics – What is Sports and Sports wear, Sports Apparel category with anatomy, technologies and materials sed, Sports Shoes category with anatomy, technologies and Materials used, Sports Accessories, NIKE future product Innovations

An Art of Interaction

An Art of Interaction

An Art of Interaction

 

Client – Nike Department Stores (Franchisee – SriDevi Group)
Participants – Store Associates of Nike section in Shoppers stop, Central and Lifestyle
Location – Bangalore, Mumbai, Delhi, Hyderabad

 

  • Objective – One full day induction program on how to give Nike experience to the customers in Department stores by displaying the right behaviour and knowledge at each stage of customer interaction in departmental stores
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  • Topics – Introduction to Retail industry, Nike brand, Roles and Responsibilities, Understanding KPIs and how to achieve them, Understanding customer journey in Departmental store, Right interaction behaviours and dialogues, Daily basic SOPs

Silent Selling

Silent Selling

Silent Selling

 

Client – Central, Future Group
Participants – Category VM

 

  • Objective – Workshop on defining the roles and responsibilities of Category VMs of 12 major categories in central for detailed Merchandise Presentation techniques and theories.
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  • Topics – How to increase sell-thru, category wise VM Guidelines, How to do right execution across stores, Section Styling, Brand Building through Merchandise Presentation, Innovation, Layouting, Monitor competition, International Practices